The 4 P’s of Digital Marketing – Process, People, Platform and Performance
Wisconsin Women's Business Initiative Corporation (WWBIC)

In our modern and often virtual world, businesses must use the internet to create strong marketing strategies. Join us to learn how to use digital marketing to help you grow your customer base, increase your sales, develop a strong brand awareness and how to measure your return on investment by tracking customers activities and the impact of your digital marketing campaigns!

Meet your facilitator, Jennifer Hensley.

With two decades of marketing and sales experience, Jennifer has a big picture understanding of the business playing field. She uniquely links concepts to address complex problems and acts quickly on opportunities with strategic leadership that delivers results. She spots connections to positively impact your business’s bottom line. Jennifer zones in on the most impactful plays to move the needle and builds systems to ensure client consistent follow-through. Jennifer excels at making her teammates around her better.

Jennifer has worked in the corporate headquarters and on a local leadership team contributing to all aspects of distribution. With intimate knowledge of new and sophisticated advisors, she is recognized for doubling sales in 2 years and surpassing digital marketing usage goals by over 150%. Jennifer understands planning, sales consulting and marketing. She passes the ball to the right teammate, driving client acquisition and retention. Jennifer excels in maximizing fundamentals that create scoring opportunities. Jennifer’s best teammates are her husband, Keith and daughter, Samantha who always push her to play her own game and stay on offense.