SMB - Building A Brand From Scratch with Forward Madison

In May of 2018 Forward Madison FC, Madison’s first professional soccer team, was launched. By the end of the 2019 season, the club led their league in every business metrics.

From attracting an average of 4,300 Madisonians to each home game at Breese Stevens Field to selling merchandise to all 50 states and 9 countries, Forward Madison became a frenzy in a short time.

Join members of the Forward Madison FC digital team, Kuba and Jason, as they share their real story of how they built a brand from scratch. They’ll share the techniques used to generate fan interests and engagement to create one of the most engaged social media audiences in the Madison area.

KEY TAKEAWAYS:

• Strategies that you can implement for building a brand
• How to learn from and use your customers input to help lead decision making
• Tactics to develop a digital strategy that will make sure you stand out from the rest.

Social Media Breakfast Madison is a non-profit, volunteer-run organization with a focus on social media education and professional industry networking. Our monthly events are FREE, and engage an ever-growing group of diverse professionals from a variety of industries including: academic, non-profit, entrepreneurs, students, trade associations, and retail businesses both big and small.