DABL Presents: Social Media for Creatives with Rachel Werner

Social Media for Creatives: Mistakes, Myths & How to Avoid Them

Branding yourself and being active on social media are two very beneficial ways to promote exhibitions and arts-based services. But it's not uncommon for a working artist to be a novice in terms of crafting marketing plans. What's the best way to engage on digital platforms to cultivate an ongoing interest in your work? And how should you get started? This workshop will explore ways to design and produce an active online presence that keeps clients coming back—plus attract new ones—using free and paid content. Come with your questions!

Rachel Werner is the Content Marketing Specialist for Taliesin Preservation; guest faculty this year for Hugo House and The Loft Literary Center; a We Need Diverse Books program volunteer; and a 2017 World Food Championship judge. Formerly the digital editor at BRAVA, she has contributed print, photography and video content to Fabulous Wisconsin, BLK+GRN, Madison Magazine and Entrepreneurial Chef. She is also the founder of The Little Book Project WI, a community arts and nonprofit bi-annual collaboration.

About DABL 2020

For the past five years Dane Arts, through its annual Dane Arts Buy Local Market (DABL Market), has provided a platform for Dane County visual artists and the greater business community to come together and build partnerships across arenas.

For 2020, DABL will turn its focus to helping artists build their art businesses. As much of our lives have moved to social media we find artists are doing what they do best, finding creative ways to keep us entertained, creating community art projects, playing living room shows for tips, and helping us find the beauty of community.